Why
Coco
We’re more than just a “cuchi” name.
cu·chi
Cute, sweet, adorable. As in: “¡Qué cuchi!”
We’re a boutique studio with a team that, over a decade, has created campaigns, trailers, shorts, and behind-the-scenes content that connect stories with Hispanic and Latin audiences worldwide. We’ve also helped the world discover productions from Latin America and the U.S. Hispanic market.
We do this our way: creatively, visually, and emotionally. We understand our audience isn’t just one group; they span countries, generations, customs, and experiences.
That’s why cultural ownership matters. Add years of industry expertise and the breakneck pace of this business without losing the plot, or our sense of humor.
We build relationships, not just projects. Many of our clients have become long-term allies.
Award-winning campaigns. Zero drama. And yes, a “cuchi” name.
Based in Miami · Chicago
- Any production, any culture→ Hispanic + Latin audiences
- Hispanic + Latin productions→ The world
- Hispanic + Latin productions→ Hispanic + Latin audiences
What Makes
Us Different
Cultural Ownership
We speak the language, literally and culturally. From nuance to rhythm, we know how to make content resonate authentically across diverse U.S. Hispanic and Latin American markets, avoiding clichés and stereotypes.
Operational Authority
We follow industry security and quality standards, based on TPN+ best practices. Big launches, tight windows, no surprises.
Trusted Leadership + Execution
Our leadership brings 25+ years of entertainment experience, including time inside major networks and media companies. That network-side perspective shapes how we think, create, and execute.
Award-Winning Work
International awards recognize our work at festivals like the Hamburg World Media Festival, the Global Entertainment Awards, and the Telly Awards.
Our
Hubs
Miami is the creative and commercial hub of U.S. Hispanic media. Chicago is home to one of the largest and most influential Latino communities in the country. Together, they give us direct access to the cultural trends, industry relationships, and audience insights that matter most to entertainment brands targeting Hispanic viewers.
Not to mention: unlimited access to coladas and hot dogs.
Clients Trust Us
Working with Coco is like getting on a Ferrari with cruise control. Already waiting for the next ride.
This wouldn’t have been possible without Coco. It’s a luxury to work with people like you.
I can’t emphasize enough the taste and confidence with which we worked through those intense weeks. I wouldn’t hesitate for a second to do it again with Coco Media.
Meet the Founder
Mary Cruz
Camacho
Founder · Creative Director · Executive Producer
Mary Cruz Camacho has spent more than 25 years in the entertainment industry. For over a decade she held executive positions, leading creative teams, producing original content, and building award-winning campaigns for Hispanic and Latin American audiences before founding Coco Media.
She has worked on both the network executive side and the creative and production side. That’s why she knows what it really takes to turn an idea into a launch: the strategy, the internal dynamics, the deadlines, and everything that happens between concept and delivery.
She was born in Spain, built her career in Venezuela, and has produced in and for Mexico, Colombia, Argentina, the U.S., and beyond. Today she splits her time between Miami and Chicago. She has lived cultural differences firsthand and knows a joke that lands in Caracas won’t necessarily land in Mexico City (and boy, does she have stories about that).
She leads with integrity and expects the same from her team: a carefully selected network of professional editors, strategists, writers, and producers who are as passionate about their work as she is.
The result: a studio that combines executive experience, cultural fluency, and a passion for telling stories that connect with the right audiences.
Looking for a Creative Partner?
The kind that gets the culture, knows the industry, and loses sleep over the work the same way you do. 10+ years in entertainment marketing will do that to you.